تأثیر میزان شناخت رده محصول و تمایز میان برندهای موجود در پذیرش تعمیم برند

دانایی‌فرد، حسن؛ الوانی، سیدمهدی و آذر، عادل (1386)، روش‌شناسی در پژوهش کمی در مدیریت: رویکردی جامع، تهران: صفار: اشراقی.

درگاه مرکز آمار ایران: WWW.AMAR.ORG.IR

هاوکینز، دل؛ بست، راجر و کانی، کنث (1385)، رفتار مصرف‌کننده، تدوین استراتژی بازاریابی، ترجمه احمد روستا و عطیه بطحایی، تهران: سارگل.

Aaker, D. (1991), Capitalization on the Value of A Brand Name, Managing Brand Equity, New York: The Free Press.

Barone, M. J. (2005), “The Interactive Effects of Mood and Involvement on Brand Extension Evaluations”, Journal of Consumer Psychology, Vol. 13, No. 3, Pp. 263-270.

Batra, R. & Sinha, I. (2000), “Consumer-level factors moderating the success of private label brand”, Journal of Retailing, Vol. 72, No. 2, Pp. 175-191.

Bhat, S. & Reddy, S. (2001), “The impact of parent brand attribute associations and affect on brand extension evaluation”, Journal of Business Research, Vol. 53, No. 3, Pp.111-122.

Burmann, C., Jost-Benz, M. & Riley, N. (2009), “Towards an identity-based brand equity model”, Journal of Business Research, Vol. 62, No. 3, Pp. 390–397.

Chocarro, R., Cortina, M. & Elorz, M. (2009), “The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products”, Food Quality and Preference, Vol. 20, No. 3, Pp. 176-186.

Czellar, S. (2003), “Consumer attitude toward brand extension: an integrative model & research propositions”, International Journal of Research in Marketing, Vol. 20, No. 1, Pp. 97-115.

Fill, C. (1998), Marketing communications – contexts, contents and strategies, London: Financial Times, Prentice Hall.

Hem, L. E.; De Chernatony, L.; Iversen, N. M. (2003), “Factors influencing successful brand extensions”, Marketing Management, Vol. 19, No. 7-8, Pp. 781-806(26).

Hollebeek, L. D., Jaeger, S. R., Brodie, R. J. & Balemi, A. (2007), “The influence of involvement on purchase intention for new world wine”, Food Quality and Preference, Vol. 18, No. 8, Pp. 1033-1049.

Jung, K. & Tey, L. (2007), “Extending the fit hypothesis in brand extensions: effects of situational involvement, consumer innovativeness and extension”, KDI School of Public Policy and Management, (Working Paper Series 07-06), Pp. 1-28.

Keller, L. K. (2008), Strategic brand management; building, measuring, & managing brand equity, New York: Pearson International.

Kotler, P. (2000), Marketing management, New Jersey: The Millennium.

Kwon, I. H., Kim, C. O., Kim, K. P., & Kwak, C. (2008), “Recommendation of e-commerce sites by matching category-based buyer query and product e-catalogs”, Computers in Industry, Vol. 59, No. 4, Pp. 380- 394.

Macdonald, E. K., & Sharp, B. M. (2000), “Brand awareness effects on consumer decision making for a common, repeat purchase product: A replication”, Journal of Business Research, Vol. 48, No. 1, Pp. 5-15.

Martinez, E., Montaner, T. & Pina, J. M. (2009), “Brand extension feedback: The role of advertising”, Journal of Business Research, Vol. 62, No. 3, Pp. 305–313.

Milberg, S. J. & Sinn, F. (2008), “Vulnerability of global brands to negative feedback effects”, Journal of Business Research, Vol. 61, No. 6, Pp. 684–690.

Miller, J. & Muir, D. (2004), The business of brands, Chichester: John Wiley & Sons Ltd..

Paparella, S. & Valally, H. (2006), “What’s in a name? the trouble with brand name extension and suffixes”, Journal of emergency nursing, Vol. 3, No. 32, Pp. 236-266.

Pappu, R., Quester, P. G. & Cooksey, R. W. (2006), “Consumer-based brand equity and country-of-origin relationships-Some empirical evidence”, European Journal of Marketing, Vol. 40, No. 5/6, Pp. 696-717.

Price, L. L., Arnould, E. J. & Zinkhan, G. M. (2004), Consumers, New York: McGraw-Hill/Irwin.

Roll, M. (2008), “The Asian challenge”, Represented in international brand conference, Tehran.

Salinas, E. M. & Pina Pérez, J. M. (2009), “Modeling the brand extensions' influence on brand image”, Journal of Business Research, Vol. 62, No. 1, Pp. 50–60.

Soo, M., Nakamoto, K. & Nelson, J. (2003), “The shielding effects of brand image against lower quality countries-of-origin in global manufacturing”, Journal of Business Research, Vol. 56, No. 8, Pp. 637-646.

Swaminathan, V. (2003), “Sequential brand extensions and brand choice behavior”, Journal of Business Research, Vol. 56, No. 6, Pp. 431-442.

Vanriel, A. & Ouwersloot, H. (2005), “Extending electronic portals with new services: exploring the usefulness of brand extension models”, Journal of Retailing and Consumer Services, Vol. 12, No. 4, Pp. 245-254.

Völckner, F. & Sattler, H. (2007), “Empirical generalizability of consumer evaluation of brand extensions”, International Journal of Research in Marketing, Vol. 24, No. 2, Pp. 149-162.

Yeo, J. & Park, J. (2006), “Effects of parent extension similarity and self regulatory focus on evaluations of brand extensions”, Journal of Consumer Psychology, Vol. 3, No. 16, Pp. 272-282.