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عملکرد راهبرد تجاریسازی خرید و ادغام؛ طراحی و تبیین الگو در صنعت داروهای زیستی ایران | ||
| اندیشه مدیریت راهبردی | ||
| Article 8, Volume 15, Issue 2 - Serial Number 30, July 1400, Pages 237-270 PDF (557.29 K) | ||
| Document Type: مقاله علمی-پژوهشی | ||
| DOI: 10.30497/smt.2022.241351.3267 | ||
| Author | ||
| رؤیا شاکری* | ||
| استادیار گروه مدیریت، دانشکده علوم انسانی، واحد سنندج، دانشگاه آزاد اسلامی، سنندج، ایران. | ||
| Receive Date: 31 July 2021, Revise Date: 18 February 2022, Accept Date: 15 May 2022 | ||
| Abstract | ||
| زیستفناوری پزشکی یا درمانی به توسعه ابزارهای تحقیقاتی، تشخیص، توسعه و تحویل داروها و واکسنها از طریق استفاده از سیستمها یا فرآیندهای سلولی و مولکولهای زیستی اختصاص دارد. یک انتخاب راهبردی بسیار مهم بنگاههای فناوریمحور در صنعت داروهای زیستی، راهبرد تجاریسازی است. راهبرد خرید و ادغام بهعنوان یکی از راهبردهای تجاریسازی داروهای زیستی در مقایسه با دیگر راهبردها کمتر در ادبیات پژوهش مورد توجه و تدقیق واقع شده است. هدف پژوهش حاضر، طراحی مدل جامع راهبرد تجاریسازی خرید و ادغام در صنعت داروهای زیستی کشور برمبنای رویکرد آمیخته متوالی کیفی ـ کمی است. برای تحلیل ادبیات پژوهش از روش فراترکیب و برای اعتبارسنجی محتوایی مدل پیشنهادی از تکنیک مدلسازی گروهی برمبنای نظر خبرگان و در بخش کمی براساس راهبرد پیمایش و از تکنیک حداقل مربعات جزئی استفاده شده است. نتایج نشان داد از بین هفت مقوله پیشبین شامل؛ مکمل بودن منابع، عدم تقارن اطلاعاتی، تجربه ائتلاف بین خریدار و شرکت خریداریشده، تجربه خرید مرتبط، نزدیکی فرهنگی، جغرافیایی، و کسبوکار، انتقال دانش و منابع (کارکردی، عملیاتی و مدیریتی) و فرآیند یکپارچگی و مقوله عملکرد بهعنوان پیآمد این راهبرد، در صنعت داروهای زیستی کشور تنها مقوله مکملبودن منابع برای شرکتهای فعال در این صنعت بهعنوان عامل پیشبین مطرح است. | ||
| Keywords | ||
| راهبرد تجاریسازی خرید و ادغام; فراترکیب; مدلسازی گروهی; صنعت داروهای زیستی; ایران | ||
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