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طراحی مدل معادلات ساختاری شراکت استراتژیک در کسبوکارهای کوچک و متوسط؛ مطالعۀ موردی: صنعت نرمافزار | ||
| اندیشه مدیریت راهبردی | ||
| Article 3, Volume 13, Issue 2 - Serial Number 26, July 1398, Pages 353-388 PDF (1.46 M) | ||
| Document Type: مقاله علمی-پژوهشی | ||
| DOI: 10.30497/smt.2019.2744 | ||
| Authors | ||
| مهدی حقیقی کفاش* 1; نادر مظلومی1; شهرام خلیل نژاد2; مهدی مشفق3 | ||
| 1دانشیار مدیریت بازرگانی گرایش سیاستگذاری بازرگانی، دانشگاه علامه‌طباطبایی | ||
| 2استادیار مدیریت بازرگانی گرایش سیاستگذاری بازرگانی، دانشگاه علامه‌طباطبایی | ||
| 3دکترای مدیریت بازرگانی، گرایش سیاستگذاری بازرگانی، دانشگاه علامه طباطبائی | ||
| Receive Date: 26 September 2018, Revise Date: 22 June 2019, Accept Date: 07 July 2019 | ||
| Abstract | ||
| این پژوهش با هدف تدوین مدل شراکت استراتژیک کسبوکارهای کوچک و متوسط در صنعت نرمافزار انجام شد. روش پژوهش از نوع آمیخته اکتشافی (کیفی و کمی) است. در بخش کیفی بعد از تحلیل مبانی نظری و تدوین مدل مفهومی اولیه برای تأیید نظری مدل، از نظرخواهی ۲۰ نفر از خبرگان به روش دلفی استفاده شد. در بخش تحلیل میدانی نیز دادهها از ۳۵۰ شرکت به‌صورت نمونه‌گیری تصادفی جمعآوری شد. برای جمعآوری دادهها از شیوۀ بررسی مبانی نظری، نظرخواهی خبرگان به روش دلفی و پرسش‌نامۀ محقق‌ساخته استفاده شد. روایی و پایایی بخش دلفی و همچنین پرسش‌نامۀ محقق‌ساخته محاسبه شد و مورد تأیید قرار گرفت. تحلیل دادههای کیفی در پنل دلفی به‌صورت کدگذاری و دادههای کمی به روش تجزیه‌و‌تحلیل آماری و همچنین دادههای حاصل از بررسی میدانی نیز با استفاده از تحلیل عاملی مرتبۀ دوم و مدلسازی معادلات ساختاری انجام شد. در این تحقیق از نرمافزار لیزرل برای محاسبه و مدلسازی استفاده شده است. نتایج تحلیل دلفی پس از سه مرحله نظرخواهی از خبرگان، منجر به تأیید نظری مدل شراکت استراتژیک با ۳۵ مؤلفه در قالب پنج بُعد شد. در ادامه، نتایج مدلسازی معادلات ساختاری بر اساس دادههای میدانی نشان داد که در مدل برازش‌یافته، شراکت استراتژیکِ پیش‌رانههای شراکت، تأثیر مثبت بر انتخاب شرکا داشته و انتخاب شرکا تأثیر مثبت بر طراحی و اجرای شراکت دارد؛ همچنین چالشهای شراکت به‌عنوان متغیر میانجی دارای تأثیر منفی بر طراحی و اجرای مشارکت بوده و در نهایت اجرا و طراحی شراکت نیز تأثیر مثبتی بر نتایج و پیامدهای شراکت دارد. | ||
| Keywords | ||
| شراکت استراتژیک; کسبوکارهای کوچک و متوسط; صنعت نرمافزار; مدلسازی معادلات ساختاری | ||
| References | ||
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